My interest was piqued when I was reading Ant Design Documentation. They refer to different shades of blue as ‘Geek Blue’ and ‘Daybreak Blue’. It made me wonder how people decide what to call a colour..?
Beyond Colour Association
Everyone knows colours evoke emotions. From feelings of happiness, excitement, and calmness, and they play a crucial role in art, design, and branding. But what makes certain colours stand out and capture our attention more than others? One answer is the names we give them.
So, why do we give colours interesting names? Here are some reasons I thought of.
1. Memorability and Appeal
When iPhone 13 was launched, the colour options didn’t come in blue, black, gold, silver and green. It’s actually Sierra Blue, Graphite, Gold, Silver, and Alpine Green.
The use of unique colour names helps the product stand out from the competition. It also adds a touch of originality to their product and can make it more appealing to consumers.
